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Hard Candy

This article was originally published in The Rose Sheet

Executive Summary

QVC appearance generates $400,000 in one hour, the company reports. Hard Candy Founder and Creative Director Dineh Mohajer showcased the products from 9 p.m.-10 p.m. March 9 as part of a test to gauge whether the show would increase store traffic (1"The Rose Sheet" March 6, In Brief). The company is in discussions with QVC regarding additional appearances
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