Hard Candy
This article was originally published in The Rose Sheet
Executive Summary
QVC appearance generates $400,000 in one hour, the company reports. Hard Candy Founder and Creative Director Dineh Mohajer showcased the products from 9 p.m.-10 p.m. March 9 as part of a test to gauge whether the show would increase store traffic (1"The Rose Sheet" March 6, In Brief). The company is in discussions with QVC regarding additional appearances
You may also be interested in...
Hard Candy
CEO search commences following resignation of Joe Nitti. The chief exec was hired from Borghese 10 months ago by parent company LVMH following acquisition of Hard Candy in May 1999 (1"The Rose Sheet" May 17, 1999, p. 3). Hard Candy hopes to fill the position with an industry veteran with a broad-based background and at least 15 years of experience. A qualified candidate will be interested in "turning around a company that has grown overnight and putting some structure behind it," founder and Creative Director Dineh Mohajer says. Nitti left Hard Candy to pursue a job in consulting
OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program
Beauty Claims Inch Closer To Pharma As Cosmeceutical Sector Expands
Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle