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Herbal Essences

This article was originally published in The Rose Sheet

Executive Summary

Singer Britney Spears to represent hair care brand in TV, print and radio ads breaking late spring as well as Internet promotions debuting this summer, Clairol announces. In addition, the company will support the performer's 50-city summer tour with 1 mil. samples of Herbal Essences shampoo, conditioner and body wash packets
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