HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Ellen Tracy Signature Scent Accessorizes Fashion Line

This article was originally published in The Rose Sheet

Executive Summary

Ellen Tracy's signature fragrance leverages the brand's "highly successful" fashion label to attract consumers, licensor Intercosmetics said. The first fragrance under the designer's name is rolling out nationally to 1,000 doors through March.

You may also be interested in...



Ellen Tracy Fragrance Backed With 5 Mil. Scented Impressions

Cosmopolitan Cosmetics is supporting the introduction of Ellen Tracy Imagine with a direct-mail campaign involving distribution of more than 5 mil. scented impressions, the Wella fragrance division announced

Ellen Tracy Fragrance Backed With 5 Mil. Scented Impressions

Cosmopolitan Cosmetics is supporting the introduction of Ellen Tracy Imagine with a direct-mail campaign involving distribution of more than 5 mil. scented impressions, the Wella fragrance division announced

Ellen Tracy To Inspire Broader Customer Base With Sampling

Intercosmetics is supporting the September launch of a second women's fragrance under the Ellen Tracy label, Inspire, with an extensive sampling effort consisting of national scented-strip ads and in-store scented impressions on blotter cards and envelopes, the firm said.

Related Content

UsernamePublicRestriction

Register

RS007841

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel