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Make Up For Ever

This article was originally published in The Rose Sheet

Executive Summary

Givenchy to distribute Make Up For Ever makeup artist brand in the U.S. beginning in May. The two companies' parent, LVMH, purchased Make Up For Ever for approximately $10 mil. in late 1999 (1"The Rose Sheet" Nov. 8, 1999, In Brief). The 1,000-SKU line up already is available in the company's free-standing SoHo store and in Barneys New York

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Majority stake in Make Up For Ever acquired by LVMH in a transaction worth just under $10 mil. Co-founders of the Paris-based makeup artist business, Jacques Waneph and Dany Sanz-Davalifias, will remain with the company. Make Up For Ever generates annual sales of $10 mil. In the U.S., the 1,000-SKU lineup is available at the company's free-standing SoHo store and in Barneys New York. The firm also operates a Parisian retail store and distributes the brand in Canada, Japan and Korea. LVMH plans to speed up the brand's overseas launch schedule and expand distribution

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