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Smashbox

This article was originally published in The Rose Sheet

Executive Summary

Wet/Dry Foundation is an oil-free powder that can be applied with either a damp sponge or dry with a puff or brush. Housed in a black compact with the new Smashbox logo, the foundation retails for $32. Five new powder shades range from Smashing Ivory to Smashing Sand. Stick Foundation in Smashing White Oak ($28), Smashing Dark Brown mascara ($18), Smashing Plum blush ($24) and Smashing Sunrise face highlighter ($24) also are revamped formulas in new Smashbox packaging

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Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review

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