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Armani Mania Reaches New Heights With Signature Fragrance Debut

This article was originally published in The Rose Sheet

Executive Summary

Giorgio Armani's Mania will serve as the designer's signature women's scent. The new fragrance, which industry sources expect will generate $35 mil., represents "everything that goes into the Armani woman...who is very elegant, very understated, very timeless, very classic, yet also has a deep sense of passion," Cosmair said.
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Cosmair launching Acqua di Gio for Men in late August/early September.
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