Claus Porto
This article was originally published in The Rose Sheet
Executive Summary
Oversized soaps are available in Citron Verbena, Almond, Mimosa and Honeysuckle scents for spring. Composed of essential oils, the soaps are triple-milled and hand-molded to ensure "fragrance and textural consistency as well as endurance," Lafco says. Trio packs of crystal sea salts in fragrances to match the soaps come "Kimono-enveloped" and presented with whimsy atop a black, lacquered-wood sushi plate that doubles as a soap dish. The soaps and sea salts will retail for $15 and $22, respectively, at exclusive home and bath boutiques nationwide
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says