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Go Pout

This article was originally published in The Rose Sheet

Executive Summary

Estee Lauder introduces new lipstick line formulated with patent-pending "shadow pigments" that "visually enhance the size and shape of lips." Also containing polymer complex for intense color, vitamins C and E to protect lips and ceramide and soybean extracts to soften lips, the lipsticks will retails for $15 apiece. Ten shades, including Berry Sexy, Hot Chili, Pouty Plum, Sugar Daddy and Plumping Iron, will be available in May. Ads supporting the Go Pout products will break in May books with the tagline: "Color your lips extra full." Outdoor and radio ads also will run
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