Go Pout
This article was originally published in The Rose Sheet
Executive Summary
Estee Lauder introduces new lipstick line formulated with patent-pending "shadow pigments" that "visually enhance the size and shape of lips." Also containing polymer complex for intense color, vitamins C and E to protect lips and ceramide and soybean extracts to soften lips, the lipsticks will retails for $15 apiece. Ten shades, including Berry Sexy, Hot Chili, Pouty Plum, Sugar Daddy and Plumping Iron, will be available in May. Ads supporting the Go Pout products will break in May books with the tagline: "Color your lips extra full." Outdoor and radio ads also will run
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says