J.R. Liggett
This article was originally published in The Rose Sheet
Executive Summary
Old-Fashioned Bar Shampoo with olive, coconut and castor oils equals approximately 24 oz. of liquid shampoo and does not strip natural oils from the hair and scalp, the Cornish, N.H. company says. The 3.5 oz. 100% biodegradable bar is available in "A Natural Traveler" case intended for people on the go who value simplicity, quality and the preservation of the environment, the firm says. Available in gift and health food markets as well as online, the traveler with bar shampoo retails for $9.99-$11.99, while the individual soap is priced between $4.99 and $5.99
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says