Origins
This article was originally published in The Rose Sheet
Executive Summary
Have a Nice Day Super-Charged Moisture Cream SPF 15 "provides extra moisture for normal to dry skin types," the Estee Lauder firm says. Debuting in May, the day cream will be supported by regional and national ads in May beauty books. Have a Nice Day Super-Charged Moisture Lotion SPF 15 bows on the cream's coattails in July. The quick-absorbing formula is "ideal" for oily skin types. Have a Nice Day moisturizers contain natural ingredients, including titanium dioxide, vitamins C and E, ginkgo biloba extract, pantethine and caffeine, and will be available for $28.50 each for 1.7 oz
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says