Quest Fine Fragrances
This article was originally published in The Rose Sheet
Executive Summary
Paul Austin appointed to newly created position of VP-marketing and new business development-North America. At his new post, he identifies and creates new revenue sources in the interactive and entertainment arenas, as well as oversees marketing efforts for the U.S. fine fragrance business. To support the new department, Julie Pruett joins Quest from Firmenich as marketing director, fine fragrances-North America. She succeeds Felix Mayr-Harting, who becomes fine fragrance category development director in Paris. Completing the marketing team, Matt Frost moves to marketing manager from Quest's creative headquarters in Ashford, England
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says