Zents
This article was originally published in The Rose Sheet
Executive Summary
Three new scents - Tea, Petal and Fresh - bow in May in all-natural, handmade and hand-mixed body sprays, elixir concentrates, lotions, body washes, perfume balms and bath salts. Fresh is a linden blossom and cucumber scent with accents of lemon and spearmint. Petal is a light floral comprised of freesia, lemon and sandalwood, while Tea blends green jasmine tea with Italian bergamot. Products range in price from $12 for the body wash to a $32 body spray and are available at Sephora and online at the Boulder, Colo. company's namesake Web site, sephora.com and kickbuttprod.com
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says