This article was originally published in The Rose Sheet
Discount beauty site to air five weeks of TV ads on the WB network beginning April 11. A 400-spot campaign with the Dish Network, which rotates ads on the cable stations USA, A&E and the Discovery Channel, will air through May 1. Beautymerchant.com also is investing in local advertising on Fox affiliates in the Ft. Lauderdale and Miami region during April
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