Clinique Keeps It Simple With Service As Cornerstone For Hair Care Launch
This article was originally published in The Rose Sheet
Executive Summary
Clinique will focus on customer service and consumer education with the launch of its Simple Hair Care System, an 11-SKU line of shampoos, conditioners and styling products that mimics the firm's trademark 3-Step Skin Care System.
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Clinique
Simple Hair Care System expands with three SKUs including Light Control Gel with polymers and panthenol to smooth frizziness and add shine, Estee Lauder division says. Strong Control Gel formulated with humectants and resins add strength and moisture. Both gels retail in 5 oz. tube for $13.50. Healthy Shine Serum (1.7 oz. for $13.50) with silicone, antioxidants and UV protectants adds shine and helps prevent environmental damage, firm says. Extensions will debut in department stores in March. Clinique Simple Hair Care debuted with 11 SKUs in July (1"The Rose Sheet" April 17, 2000, p. 6). In addition, Look On the Bright Side color collection bows for spring with soft neutral and bold shades
Clinique
Simple Hair Care System expands with three SKUs including Light Control Gel with polymers and panthenol to smooth frizziness and add shine, Estee Lauder division says. Strong Control Gel formulated with humectants and resins add strength and moisture. Both gels retail in 5 oz. tube for $13.50. Healthy Shine Serum (1.7 oz. for $13.50) with silicone, antioxidants and UV protectants adds shine and helps prevent environmental damage, firm says. Extensions will debut in department stores in March. Clinique Simple Hair Care debuted with 11 SKUs in July (1"The Rose Sheet" April 17, 2000, p. 6). In addition, Look On the Bright Side color collection bows for spring with soft neutral and bold shades
Clinique, Aveda Growth Lead 97% Jump In Lauder Hair Care Sales
Estee Lauder hair care sales soared 97% to $45.6 mil. in the fiscal first quarter ended Sept. 30, President and CEO Fred Langhammer reported during an analyst conference call Oct. 24. The impressive category growth largely is attributable to the "excellent" July debut of Clinique Simple Hair Care System.