L'Oreal Hydra Fresh $10 Mil. Marketing Spend Includes $3-Off Coupons
This article was originally published in The Rose Sheet
Executive Summary
L'Oreal's Plenitude Hydra Fresh $10 mil. youth-focused marketing campaign will include magazine coupons and capitalize on the company's newly launched mall kiosk promotional effort.
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L’Oréal Skin Care Presence Grows With Plenitude Hand Care, Pure Zone
L'Oréal is moving into the body care category with a hand moisturizer debuting under the Plenitude label
L’Oréal Skin Care Presence Grows With Plenitude Hand Care, Pure Zone
L'Oréal is moving into the body care category with a hand moisturizer debuting under the Plenitude label
L'Oreal
National tour to educate consumers on skin care for all needs and ages kicks off in Chicago. L'Oreal Skincare Expertise On Tour, which began Feb. 19, will travel to a different city each weekend for 14 weeks in states such as Virginia, Illinois, Texas, Georgia and California. The firm will offer women complimentary, personalized skin care consultations, samples and coupons at mall kiosk exhibits staffed by L'Oreal's skin care experts