This article was originally published in The Rose Sheet
Membership grows to 848,000, an increase of 311,000 from the fourth quarter due to the successful launch of the firm's "life is better on PlanetRx" advertising campaign, the e-tailer reports. The total customer count is 394,000 after the addition of 140,000 in the first quarter. PlanetRx.com had 1.5 mil. unique visitors in February, a 40% increase over January
You may also be interested in...
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program
Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle
The National Advertising Division concludes that by claiming the Schick Intuition Plus razor "lathers, shaves and moisturizes in one easy step," Energizer Personal Care is implying a long-term post-shave benefit comparable to that awarded by leave-on moisturizer, which is not supported by the company's evidence