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Tweety Cosmetics

This article was originally published in The Rose Sheet

Executive Summary

Nine-SKU cosmetic line, including nail polish, lipstick and perfume, targets girls ages eight to 12, Minnetonka Brands says. The three fruity, floral cologne sprays include Puddy-Tat Potion, Tweet Dreams and Tweety Grafitti. Nail polishes and lipsticks are available in three shades, including pink, purple and green. Products in the line, which retail for $2.99, will initially be distributed to 600 Wal-Mart stores and an additional 300-400 mass doors. By summer, the line will be sold in a total of 2,000 doors
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