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Drugstore.com

This article was originally published in The Rose Sheet

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Executive Summary

Health & Beauty tab on Amazon.com linking consumers to drugstore.com goes live April 17. The move follows the announcement of a strategic agreement between the two e-tailers under which Amazon owns nearly 28% of drugstore.com (1"The Rose Sheet" Jan. 31, p. 12). The new gateway provides Amazon's 17 mil. consumers with access to drugstore.com's more than 20,000 health and beauty care products

Health & Beauty tab on Amazon.com linking consumers to drugstore.com goes live April 17. The move follows the announcement of a strategic agreement between the two e-tailers under which Amazon owns nearly 28% of drugstore.com (1 (Also see "Drugstore.com Integration On Amazon.com Slated For Second Quarter" - HBW Insight, 31 Jan, 2000.)). The new gateway provides Amazon's 17 mil. consumers with access to drugstore.com's more than 20,000 health and beauty care products.
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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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