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This article was originally published in The Rose Sheet

Executive Summary

Max Sheer All Day Moisture Defense Lotion is an oil-free, fragrance-free moisturizer with SPF 30 and UV protectant Parsol 1789. Formulated with aloe vera, ceramides, gingko biloba and vitamins A and E for all skin types, a 1.7 oz. pump tube will retail for $37. Power C Ultra Light Skin Luminizer is a greaseless lotion that provides "instant hydration and is an effective way to counteract skin slackening," the firm says. With the "most technologically advanced non-acidic vitamin C available," the lotion also reduces the appearance of fine lines and wrinkles while tightening and refining facial features, PeterThomasRoth claims. Intended for normal to dry skin, a 1 oz. pump tube is priced at $110. Debuting in May, the clinical skin care products will be available at Sephora, Saks Fifth Avenue, Bloomingdale's, Bergdorf Goodman and select spas and salons, as well as on sephora.com, blissworld.com, gloss.com and eve.com

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