Cali Oliva Skin Care Distribution To Triple By 2001 Under Growth Plan
This article was originally published in The Rose Sheet
Executive Summary
Baronessa Cali Cosmetics will expand U.S. distribution for its olive oil-based skin care line, Oliva, to 1,400 accounts by 2001, virtually tripling the brand's existing 550 stores, the New York City-based company said.
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Extracts In Brief
Fruits & Passion: Human men's and women's fragrance collections rolling out now in the U.S., Candiac, Canada company announces at Extracts Trade Show in New York City March 28-31. Line is slated to debut in 60 U.S. boutiques, but Fruits & Passion plans to extend distribution to approximately 1,000 doors including department stores, firm says. Line includes Eau Originelle edt, Moisturizing Nectar body mist, Invigorating Essence body gel, Spring Gel shower gel, Soap Leaves, Fusion Bath foaming bath and Massage Pebble massage bar. Products are packaged in Asian-inspired green bottles decorated with bamboo. Items retail from $4.50 for soap to $19 for a 3.4 oz. bottle of Eau Originelle. Fruits & Passion markets additional brands such as Eco Spa, Cucina, L'Art de la Table and Ambiance through boutiques in Canada...
Extracts In Brief
Fruits & Passion: Human men's and women's fragrance collections rolling out now in the U.S., Candiac, Canada company announces at Extracts Trade Show in New York City March 28-31. Line is slated to debut in 60 U.S. boutiques, but Fruits & Passion plans to extend distribution to approximately 1,000 doors including department stores, firm says. Line includes Eau Originelle edt, Moisturizing Nectar body mist, Invigorating Essence body gel, Spring Gel shower gel, Soap Leaves, Fusion Bath foaming bath and Massage Pebble massage bar. Products are packaged in Asian-inspired green bottles decorated with bamboo. Items retail from $4.50 for soap to $19 for a 3.4 oz. bottle of Eau Originelle. Fruits & Passion markets additional brands such as Eco Spa, Cucina, L'Art de la Table and Ambiance through boutiques in Canada...
Cali Cosmetics
Distribution of Oliva face, hair and bath line expands into 87 Ulta doors, representing potential 30% sales increase, according to President Eric Kloper. Cali expects added distribution will generate $500,000. Not including Ulta, Cali's Oliva line, formulated with olive extracts, is sold in 900 doors. Line originally debuted in 300 U.S. doors in 1999; company expects to be $50 mil. business within four years (1"The Rose Sheet" May 1, 2000, p. 9)