CTFA South Africa
This article was originally published in The Rose Sheet
Executive Summary
Cosmetic Compendium containing requirements for advertising, labeling, composition and safety of cosmetic products in South Africa expected to be issued "fairly quickly," CTFA South Africa Technical Director Wally Hopton announces at the Colipa-sponsored Mutual Understanding meeting in Malta April 10-13. Sections within the guidelines will cover advertising, sunscreens, alpha hydroxy acids and cellulite products. Regulations for hair care products and skin lighteners also are expected. The existing South African Bureau of Standards for sunscreens is being updated and will be complete by the end of 2000, Hopton says
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says