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This article was originally published in The Rose Sheet

Executive Summary

First consumer hair care ad campaign launching now in Harper's Bazaar, Mirabella, In Style and Redbook, the Indianapolis, Ind. company says. Spending to promote Kenra Volume Spray will reach $500,000. The ads, designed by Young & Laramore (Indianapolis) depict a woman wearing multiple hairstyles, each representing a different period of her life like "met eternal soul mate" and "dropped eternal soul mate like bad habit." A tagline reads, "We can't add purpose and meaning to your life. Just lift and hold"



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