Tony & Tina
This article was originally published in The Rose Sheet
Executive Summary
Herbal Nail Mask blends vitamins D and E with extracts to "moisturize, strengthen and nourish" nails. Bitter almond oil and glycerin moisturize, while ginseng helps rejuvenate exhausted and damaged nails and eucalyptus relieves and repairs distressed cells, Tony & Tina claims. Recommended for use on nails for at least one hour or overnight for a more intensive treatment, the mask is peeled off when dry. The .61 oz. nail mask will be available in May for $12 at stores including Sephora, Nordstrom, Urban Outfitters and Douglas Perfumeries, as well as on the firm's Web site
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says