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Revlon CEO Nugent Aims To Reinvent Brand's Innovative Roots

This article was originally published in The Rose Sheet

Executive Summary

Revlon President and CEO Jeffrey Nugent plans to rebuild the cosmetics giant by returning to its innovative roots, a heritage that helped make Revlon a world leader in the market.

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The key to rebuilding Revlon lies in bringing innovative product introductions to market faster and with more success than competitors, CEO Jeffrey Nugent maintained at a Cosmetic Executive Women's Newsmaker Forum in New York City Oct. 4.

Revlon Speed-To-Market Approach Will Drive Business Turnaround - CEO

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Revlon will move toward a "pull" marketing strategy and away from a "push" initiative as part of a fundamental shift in marketing practices to help rebuild the company and retailer enthusiasm, Revlon CEO Jeffrey Nugent said.

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