Unilever Prestige
This article was originally published in The Rose Sheet
Executive Summary
BCBG Max Azria fashion house signs licensing agreement with Unilever to develop a collection of fragrance and beauty products that will launch worldwide in the second half of 2000. The fragrance and cosmetics line will be sold in current BCBG retail outlets, including 114 free-standing stores, as well as Neiman Marcus, Bloomingdale's and Nordstrom. The BCBG license will be managed by the Unilever Prestige business unit of Unilever Cosmetics International, which was developed in March (1"The Rose Sheet" March 13, p. 3). The company has signed agreements with Nautica and Vera Wang
You may also be interested in...
Unilever Prestige Licensing Deals Sought Via New Marketing Unit
Unilever will boost its presence in the upscale fragrance and beauty market with the development of a new business unit, Unilever Prestige, the company announced March 7.
OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program
Beauty Claims Inch Closer To Pharma As Cosmeceutical Sector Expands
Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle