Guerlain
This article was originally published in The Rose Sheet
Executive Summary
Issima Eye Mythic Anti-Puffiness and Dark Circles Eye Gel joins the skin care family in May. Eye Mythic ($50) combines Guerlain's H-Captine moisture stimulator with a botanical complex that combats dark circles and puffiness around the eyes. Success Eye Extra-Firming Eye Creme also debuts under the Issima umbrella. Drawing on the formula of Success Day's anti-wrinkle repair treatment, Success Eye's combination of Guerlain's Lift Line complex and "Blue Gold" seaweed extract is adapted for the delicate eye area. The moisturizing and protecting cream is priced at $85. Both products are available at Guerlain boutiques in department and specialty stores, as well as via a toll-free number
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says