HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By


Longs Spa Essence

This article was originally published in The Rose Sheet

Executive Summary

Private label bath and body brand launches in Longs Drug's 400 stores as part of new "brand strategy." Thirty-six products include body lotion, softening liquid talc and bath and body gels in four scents: rosemary/raspberry, lavender/peach, eucalyptus/tangerine and freesia/blueberry. Individual products cost $1.49-$6.99 and gift sets are priced at $13.99-$15.99. Spa Essence will be promoted the week of May 19 in Longs' circular, which reaches 8 mil. households. Longs markets 275 other private label beauty products, including sunscreen, hair care, lotions and makeup accessories. The retailer plans to unveil its new strategy at the annual shareholder's meeting May 16



Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts