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This article was originally published in The Rose Sheet

Executive Summary

Gray Chic Translucent Color Tone hair color enhances natural beauty of gray hair through up to 28 shampoos, L'Oreal says. The line targets women who have gray hair and don't color it by claiming to add a "brightness" and "luminosity" to the shade. The Gray Chic collection, available in seven shades, took five years to develop and includes the cream coloring formula, as well as Radiant Conditioner designed to add shine to gray hair. Bodifying Mist Leave-In Conditioner also is available separately for use between colorings. The Translucent Color Tone will retail for $8.99 and the Bodifying Mist will cost $5.99 starting in the summer



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