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Zirh

This article was originally published in The Rose Sheet

Executive Summary

Shiseido signs agreement to acquire 58.3% stake in the prestige men's cosmetics firm. The stake gives Shiseido a foothold in the rapidly growing Western men's skin care category, the company says. With the help of Shiseido, Zirh - which is available in 158 doors and six countries - plans to nearly double its product range and significantly increase international distribution to 40-60 countries by the end of 2002

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Zirh Skin Nutrition plans to expand its international presence from a limited distribution in four countries to a global reach of more than 2,000 doors in 25 countries by the end of 2002, according to Exec VP-Sales & Marketing Brian Robinson

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