Avon
This article was originally published in The Rose Sheet
Executive Summary
Taiwan distribution center consolidates five warehouses and processes an average of 117,000 units and 8,000 orders daily, the company announces May 23. The new $10 mil. facility covers 142,000 sq. ft. over six floors and employs 200 individuals. As one of Avon's state-of-the-art distribution facilities, the center improves the speed of order fulfillment and reduces time spent to replenish inventory. Avon began operating in Taiwan in 1982; it is the direct-seller's third largest Asian market and the company's 11th largest in the world
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says