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Calvin Klein

This article was originally published in The Rose Sheet

Executive Summary

Print and TV ad campaign for Contradiction and Contradiction for Men fragrances stars Justin Chambers and new spokesmodel Carolyn Murphy. TV commercials break in the U.S. in May, followed by print in October. An overseas print campaign will be launched in July. The ads were created by Calvin Klein's in-house agency, CRK, and were shot by French photographer Jean-Baptiste Mondino in New York City. Mondino also photographed the original men's fragrance campaign (1"The Rose Sheet" Aug. 31, 1998, Marketing In Brief)

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