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French Fragrances

This article was originally published in The Rose Sheet

Executive Summary

Corporate identity changed to FFI Fragrances to "better reflect" the business and "embody the future direction of the company," French Fragrances announces May 22. A new company logo will be displayed on the firm's B2B Web site, which will debut this summer, as well as in French Fragrances' annual report. French Fragrances is not changing its legal or trading name, the firm notes. Separately, the company names Frank Vetrano VP-finance, treasurer and corporate controller and Alan Price VP-finance and manufacturer controller

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