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Avon

This article was originally published in The Rose Sheet

Executive Summary

Revenues growth expected in 8%-9% range for second quarter with U.S. sales gains in 5%-6% range, CEO Andrea Jung tells a Strategic Decisions Conference sponsored by Sanford Bernstein June 7. For the full year, Avon sales are in line with targets of mid-single digit sales rise and earnings-per-share increase in the low to mid-teens, the exec reports. Avon's new business strategies are key drivers behind the revenue growth, Jung says. The company is investing $100 mil. to boost its brand image, including the "Let's Talk" global ad campaign (1"The Rose Sheet" Dec. 13, 1999, p. 7). Avon also is in talks with potential retail partners and will target teens via the Internet with new products (2"The Rose Sheet" April 24, p. 5)

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