This article was originally published in The Rose Sheet
Revenues growth expected in 8%-9% range for second quarter with U.S. sales gains in 5%-6% range, CEO Andrea Jung tells a Strategic Decisions Conference sponsored by Sanford Bernstein June 7. For the full year, Avon sales are in line with targets of mid-single digit sales rise and earnings-per-share increase in the low to mid-teens, the exec reports. Avon's new business strategies are key drivers behind the revenue growth, Jung says. The company is investing $100 mil. to boost its brand image, including the "Let's Talk" global ad campaign (1"The Rose Sheet" Dec. 13, 1999, p. 7). Avon also is in talks with potential retail partners and will target teens via the Internet with new products (2"The Rose Sheet" April 24, p. 5)
You may also be interested in...
Avon will offer its new product distribution opportunities to representatives before expanding access to consumers in an effort to placate cannibalization concerns, CEO Andrea Jung stated during the company's April 19 securities analyst conference call.
Avon has earmarked $110 mil. for advertising and promotional activities in 2000, Senior VP-Global Product Marketing Lynn Emmolo told analysts at a Dec. 7 meeting in New York City.
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program