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Colgate/Gillette

This article was originally published in The Rose Sheet

Executive Summary

Analyst report and media coverage of potential merger of Colgate-Palmolive and Gillette results in Colgate 2-7/16 stock increase to 57 - a 4.5% jump - on June 7. Gillette stock rose 1/8 to 34-7/8. Following an earlier report from Goldman, Sachs VP Amy Chasen speculating on the merger and an initial Wall Street Journal article June 2, Colgate stock rose 1-1/16 to 54-1/2 and Gillette inched up 13/16 to 35-9/16. Although the probability of a Colgate/Gillette union is unlikely, Gillette's strong brands and market exposure could make the company an attractive buy (1"The Rose Sheet" Jan. 31, p. 11). If Colgate places a bid for Gillette, it potentially would not be the first personal care products company to show an interest; Procter & Gamble is understood to have sent a proposition to Gillette early this year

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