Lancome
This article was originally published in The Rose Sheet
Executive Summary
Elana Drell Szyfer to assistant VP marketing-fragrance, sun and body, where her responsibilities include women's fragrance development. Prior to joining Lancome, Szyfer served as Avon's exec director-global personal care and fragrance and spent three years at Cosmair's Biotherm and the European Fragrances divisions. She reports to Lancome division VP Liz Falconer. Szyfer succeeds Renaud de Lesquen, who moves to international marketing for fragrance, sun and body
You may also be interested in...
Lancome
Rouge Sensation Multi-Sensation Velvet LipColour with vitamins A, C and E offers "silkiest, sultriest matte possible," L'Oreal USA division says. Debuting in April in 12 hues such as Cognac, Ginger Root, Truffle and Mandarin, Velvet LipColour will retail for $18.50 and will be supported with ads featuring actress Uma Thurman. Firm's first American spokesmodel, Thurman signed with Lancome in June as the face for its Miracle fragrance, debuting stateside this month, as well as for skin care and color campaigns (1"The Rose Sheet" June 12, 2000, Marketing In Brief). Rouge Sensation Multi-Sensation LipColour line also expanded with five new shades ranging from lavish cremes to subtle pearls
EU Parliament Stricter Than Council On Medicines And Medical Devices Packaging
The EU Parliament's Environment, Public Health and Food Safety committee takes a compromise position with regards to the Packaging and Packaging Waste Directive. Medicines and medical devices should be exempt, but only until 2035, at which point the European Commission should check whether the development of materials and the recycling process have progressed, and may adjust this exemption accordingly.
Stay Or Exit? Global Health Players Ponder New China Trajectory
It's again the time of year when global CEOs descend on China's capital to discuss strategies. This year, however, the mood is different.