Red Door
This article was originally published in The Rose Sheet
Executive Summary
Tenth anniversary of the Elizabeth Arden women's fragrance celebrated in U.S. with a multi-month in-store display campaign in 1,000 doors. The effort, which kicks off in September, describes the "10 best ways/reasons to wear Red Door fragrance." One poster featuring an open red door includes reasons, "It's glamorous" and "It's your birthday"