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Helena Rubinstein Art Of Spa Body Care Part Of Youthful Brand Movement

This article was originally published in The Rose Sheet

Executive Summary

Helena Rubinstein plans to rejuvenate its brand image in the eyes of younger consumers with the debut of Art of Spa, a seven-SKU body care line. Targeted to women ages 22-35, the line will attract slightly younger customers while also appealing to an older audience, the L'Oreal division said.

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