This article was originally published in The Rose Sheet
Catalog business launching in retail outlets and via mail order database, founder Carol Shaw says. The company plans to distribute thousands of the "easy to read" catalogs with a color picture of each product in Lorac's 234-SKU lineup and Shaw's philosophies on makeup and skin care. New Lorac products include Harmony (light salmon), Inspiration (copper), Reverie (espresso) and Serenity (bronze) eyeshadows retailing for $16 each. Lipsticks for the season are inspired by actresses Debra Messing, Melina Kanakaredes, Rene Russo and Rita Wilson. Retailing for $17, Debra is an espresso shade, Melina is plum, Rene is peach brown and Rita is sheer rose. Lorac products are sold at Sephora and select Macy's and Nordstrom doors
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