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Almay

This article was originally published in The Rose Sheet

Executive Summary

Stay Smooth Beyond Powder Blush and Eyeshadow are "formulated with a unique powder wrapped in a liquid complex that keeps makeup smooth and light," the company says. Beyond Powder Blush retails for $8.75 and comes in eight new shades including Petal, Misty Rose and Mauve Shimmer. The eyeshadow is available in 10 singles retailing for $3.75 and four quads for $6.25 apiece. The fall lineup also includes "The 5 Minute Face" with foundation ($12.50), eyeshadow ($6.25), mascara and eye pencil ($6.50), lip creams ($8.75) and nail color ($4.75) in new shades. Ads will break in beauty books in September with the tagline, "Lickety Split, Five Minutes Quick"
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