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Stila

This article was originally published in The Rose Sheet

Executive Summary

Estee Lauder assumes Japanese distribution of Stila Cosmetics, effective Aug. 1. The brand, which Estee Lauder acquired in August 1999, will be distributed under a newly created subsidiary, Stila Cosmetics K.K., Lauder announces June 20. Stila had been sold in Japan since August 1998 via a joint venture with the Shiseido subsidiary Interact (1"The Rose Sheet" Aug. 9, 1999, p. 10). Interact launched Stila in Japan at Hankyu's flagship in Osaka, followed by a free-standing store in Tokyo a year later. Stila also is sold in the U.S., U.K., Canada, France, Australia and Hong Kong
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