Cover Girl
This article was originally published in The Rose Sheet
Executive Summary
Fresh Look Absorbing Sheets come in packs of 30, are easy to use and carry and remove oil and shine quickly without disturbing makeup, Procter & Gamble says. Clean Makeup Sheer Stick and Clear Up Tinted Cream also debut in mass outlets in July for back-to-school. The stick's convenient packaging accommodates the "hectic" life of today's woman and the six shades can be used as foundation, concealer, press powder and touchup in one, the firm claims. The cream helps clear and conceal pimples and blemishes and contains two oil-absorbing ingredients. The stick, sheets and cream retail for $4.60, $6.95 and $5.20, respectively. Stack-Ups Lip Swirl Lip Gloss, Loose Shimmer Dust and All Over Color also debut for $3 each
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says