Estee Lauder
This article was originally published in The Rose Sheet
Executive Summary
GalaGen nutritional ingredient supplier licenses colostrum-based ingredient to Estee Lauder for use in skin care products under a non-exclusive agreement, the Arden Hills, Minn. company says July 13. The GalaGen ingredient, not yet used in cosmetics formulations, has been shown to "enhance collagen synthesis and...promote skin health." Colostrum already is used in nutritional supplement brand Proventra, the company's first branded technology. GalaGen will begin shipping the ingredient to Estee Lauder in second quarter 2001
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says