La Prairie
This article was originally published in The Rose Sheet
Executive Summary
C Energy Cellular Serum combines pure L-ascorbic acid and La Prairie's patented cellular complex with an oxygenated polymer and coenzyme Q10 to "jumpstart skin's natural energy." The serum fades the appearance of uneven pigmentation and age spots, the firm says. A 30 mL jar will retail for $150 beginning Sept. 25. Skin Caviar Luxe Body Cream "instantly replaces dull, fatigued skin with illuminated satin." Phytotherapeutic extracts combined with caviar firming extract and the firm's cellular complex, create "an exquisite and effective firming and lifting cream for the body." A 150 mL jar will retail for $300 starting Aug. 21
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says