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This article was originally published in The Rose Sheet

Executive Summary

Tealights Color-Boosting Shampoo includes five exotic botanical blends designed for blonde, brown, auburn, red and black hair. The hair care products create "an enriched, concentrated shampoo that adds vivid, vibrant color to hair, enhances highlights and can help blend gray with every shampoo." Coined "makeup for your hair," Tealights retail for $16.50 for a 5 oz. tube in September. The launch will be supported by co-op newspaper ads
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