Bulgari Blu Fragrance For Younger Women Reaches Expanded Distribution
This article was originally published in The Rose Sheet
Executive Summary
Bulgari focuses on a new, younger audience with the launch of Blu women's fragrance. Debuting exclusively at Saks Fifth Avenue August 20, Blu later will roll out to less prestigious department stores atypical for the designer, distributor Chanel's Fragrances Exclusive said.
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