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Gillette

This article was originally published in The Rose Sheet

Executive Summary

Braun personal care appliance brand retained as a supporting line and marketed in key geographic areas where it performs well, Gillette states during a media conference call July 20. The announcement follows an ongoing review conducted by J.P. Morgan (1"The Rose Sheet" Feb. 28, In Brief). Gillette is in negotiations with NewellRubbermaid regarding the sale of its stationary business. Second quarter blade and razor sales rose 8%, while toiletries slipped 14% due to negative currency effects and the March divestiture of White Rain. Gillette may experience additional blades and razors sales growth in the second half of the year with the anticipated debut of a triple-bladed razor for women. Overall second quarter sales increase 2% to $2.25 bil. Gillette reports a loss of $131 mil. compared to earnings of $300 mil. the prior year
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