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This article was originally published in The Rose Sheet

Executive Summary

Issima Serum Mythic Radiant Youth Secret is the skin's "best defense against the initial signs of aging," the company says. Targeting consumers ages 20-30, the serum smoothes fine lines, while delaying the first signs of aging, Guerlain claims. A unique "nanoemulsion" delivery system "enhances...elasticity and firmness," while a concentration of fatty acids "deeply regenerates and revitalizes." Joining the Issima skin care collection in November, Serum Mythic is the "most advanced anti-aging development ever created by Guerlain." A 1 oz. bottle will retail for $75

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