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Wella Lifetex Wellness "Holistic" Hair Care Pairs Performance, Botanicals

This article was originally published in The Rose Sheet

Executive Summary

Wella's Lifetex Wellness hair care line will bridge the needs of salon professionals and the average consumer, offering a "holistic" option to consumers. Bowing in September, the eight-SKU line will be available at more than 15,000 U.S. salons by year end.
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