This article was originally published in The Rose Sheet
BuyItNow selling interest in CosmeticsPlus.com to more.com for a minimum of $7.5 mil. in cash and stock, through cash payments made over the next 15 months. Performance-based incentives can increase BuyItNow's payment to $11.3 mil., the company says. BuyItNow offered cosmetics via a link to the CosmeticsPlus.com site but opted to sell its interest to focus on marketing of computers and consumer electronics. Beauty.com and more.com have entered a strategic partnership to jointly develop CosmeticsPlus.com to provide consumers with the "most complete online resource for health, beauty and wellness products." CosmeticsPlus.com will remain a separate brand entity and will be featured as more.com's online beauty store (1"The Rose Sheet" July 24, p. 9)
You may also be interested in...
Cosmeticsplus.com will become a shopping "tab" on the health and personal care site more.com under a strategic partnership announced by the two online firms July 18. The new cosmeticsplus.com format will go live in the fourth quarter.
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program
Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle