J'adore
This article was originally published in The Rose Sheet
Executive Summary
Perfumed bath and shower gel, body creme, soap and deodorant debut Sept. 1 following the recent success of Christian Dior's J'adore fragrance. The scent represents 51% of the firm's fragrance business since its January launch, the LVMH division says (1"The Rose Sheet" May 22, In Brief). The ancillary products range in price from $18 for the 5 oz. soap to $60 for a 6.7 oz. body creme
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J'adore
Sales represent 51% of Christian Dior's fragrance business since J'adore's January launch, Dior reports. Available in 16 of the 26 accounts planned for the spring, J'adore sold $228,000 in its first two weeks on the market at Macy's West and became the best-selling fragrance at Burdine's, Parisians and Macy's East, the LVMH company announces
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